Not a pricing tool
Roomy Revenue does not replace PriceLabs, Beyond or Wheelhouse. It runs them properly.
Short-term rental revenue management
The revenue manager that sits above your pricing tool.
Roomy Revenue works with property managers from 15 listings up to enterprise portfolios of several thousand units, across the UK and Europe. PriceLabs, Beyond and Wheelhouse stay exactly where they are. Roomy sets the strategy above them, watches the pace week by week, and moves the rates that matter.
Human led, AI supported
Roomy's own system reads the pricing tools and the PMS through their APIs. A revenue manager still makes the call.
15 listings to enterprise
From operators with 15 listings up to enterprise portfolios of several thousand units, across the UK, Ireland and Europe.
- 13% revenue growth on the same properties, year on year
- 52% more revenue on the books for the months ahead
- 54 days average booking lead time, up from 40, while the UK's fell
In plain terms
What Roomy Revenue actually is.
Roomy Revenue is a UK revenue management company for short-term rental property managers, serviced apartment operators and portfolio hosts.
It provides an experienced human revenue manager who sits above dynamic pricing tools such as PriceLabs, Beyond and Wheelhouse, rather than replacing them.
It works with clients from 15 listings up to enterprise portfolios of several thousand units, across the UK and Ireland and elsewhere in Europe, and is based in Edinburgh.
It is run by Mark McCracken, who spent four years at Booking.com before founding it.
The gap
Pricing tools are powerful. They still need strategy.
Dynamic pricing software helps with speed. Roomy Revenue provides the expert human layer above the tools, PMS data, and channel performance.
Autopilot pricing has limits
Dynamic pricing tools are useful, but they still need expert revenue judgement above them.
Channel strategy drifts
Airbnb, Booking.com, Vrbo and Expedia can easily fall out of step without active oversight.
Operations crowd out strategy
Property managers rarely have the time to review pace, rates, and demand windows every day.
Who we help
Built for professional operators who want more than autopilot pricing.
Short-term rental property managers
For operators who need stronger commercial control across units, owners, markets, and channels.
Serviced apartment operators
For teams balancing occupancy pressure, stay patterns, and average nightly rate protection.
Portfolio hosts and accommodation operators
For multi-unit Airbnb and multi-channel businesses that have outgrown generic pricing automation.
Services
Long-term revenue support with a clear commercial focus.
The core offer is ongoing revenue management, supported by pricing strategy, channel optimisation, and stronger revenue systems.
Long-term revenue management
Ongoing pricing, pace, and performance oversight for portfolios that want expert revenue leadership without hiring in-house.
Dynamic pricing oversight
Human review above PriceLabs, Beyond Pricing, Wheelhouse and similar tools to protect rate integrity.
Channel and OTA optimisation
Sharper pricing strategy across Airbnb, Booking.com, Vrbo, Expedia and wider distribution.
Revenue systems improvement
PMS reporting, setup refinement, audits, and workflow improvements that make commercial decisions clearer.
Systems we work in
Any of the main property management systems, pricing tools and channels.
Roomy Revenue works inside the systems a property manager already runs. Nothing has to change to start.
Property management systems
Connected directly through the API where one exists, otherwise worked in day to day.
Pricing tools
The tool stays. Roomy sets the strategy inside it and overrides it when the market says so.
Channels
Rate plans, promotions, policies and minimum stays kept aligned across every channel and direct.
Names are listed so you can see whether your setup fits. They reflect working familiarity and do not imply any partnership or endorsement.
What property managers come to Roomy for
Whatever you call it, this is the work.
Where we work
Short-term rental revenue management across the UK.
Roomy Revenue is based in Edinburgh and works remotely, inside the PMS and the pricing tool, so location never changes the service. Current clients are in Scotland, Northern Ireland, London and Yorkshire.
Scotland
Edinburgh, Glasgow, St Andrews and Fife, Ayrshire, Aberdeen, Inverness and the Highlands, Dundee, Perth and Perthshire, Stirling, Loch Lomond, the Scottish Borders, the Isle of Skye.
Northern Ireland
Belfast, the Causeway Coast, Portrush and Portstewart, Derry, Newcastle and the Mournes.
North of England
Harrogate, York, Leeds, Newcastle, Manchester, Liverpool, Sheffield, the Lake District, the Yorkshire Dales, Northumberland, Whitby and the North York Moors.
London and the South
London, Brighton, Bath, Bristol, Oxford, Cambridge, Kent, Sussex, Bournemouth and Dorset, the Cotswolds, Norfolk and the Broads.
South West and Wales
Cornwall, Devon, Somerset, Cardiff, Swansea and the Gower, Pembrokeshire, Snowdonia, Anglesey.
Midlands and beyond
Birmingham, Nottingham, Leicester, the Peak District, Shropshire, Dublin and Ireland, elsewhere in Europe.
Where the AI sits
Software finds the demand. A revenue manager decides what to do about it.
Roomy Revenue runs its own system, built on the PriceLabs, Wheelhouse, Beyond, Hostaway and Guesty APIs. It pulls booked data from the property management system, reads the market around each property, checks what is happening locally, and puts a recommendation in front of a revenue manager.
Nothing reaches a live rate until a person has agreed with it. When it does, one push updates the pricing tool, the property management system and every channel.
Pricing tools are good at picking up demand once it exists. What they miss is the local detail, the road race or the junior golf tournament that fills a town without showing up anywhere early. That is the part a revenue manager is for.
Just as important
What Roomy Revenue is not.
Roomy Revenue does not replace PriceLabs, Beyond or Wheelhouse. It configures and oversees them.
Roomy Revenue does not provide property management, guest communication, cleaning or listing creation.
Roomy Revenue does not require a change of property management system or pricing tool.
Approach
The human layer above dynamic pricing tools.
Audit what is happening now
Review pricing logic, systems, channels, demand windows, and where revenue opportunity is being missed.
Set strategy above the tools
Define the commercial guardrails that should sit above automation, defaults, and daily noise.
Oversee performance actively
Adjust around pace, seasonality, occupancy pressure, and high-demand periods instead of relying on autopilot.
Refine and improve
Keep reporting, decisions, and revenue systems aligned as the portfolio and market evolve.
Testimonials
The words behind the numbers.
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“Since using Roomy Revenue, we've been able to make more informed pricing decisions, improve our revenue strategy, and drive increased revenue across the portfolio.”
Escape Ordinary Short-term rental management business -
“Through careful rate management, market analysis, and optimisation of occupancy, he has helped us maximise both our nightly rates and overall yield.”
Clarence Property Serviced accommodation & boutique hotel portfolio -
“Guests are now booking further in advance, which gives us a much clearer picture of what's coming and means we're not having to drop prices at the last minute to fill rooms.”
Cityscape Properties Short-term rental operator -
“Within just a fortnight, we were already seeing a clear uplift in performance, which speaks volumes about his expertise and strategic insight.”
Short Stay St Andrews Short-term rental operator -
“Mark is incredibly knowledgeable, proactive, and always looking at the bigger picture rather than just chasing short-term gains.”
Little Feather Management Serviced accommodation operator
Who you would be working with
Mark McCracken, founder and revenue manager.
Roomy Revenue is run by Mark McCracken, who spent four years at Booking.com before starting it. He speaks on short-term rental pricing at industry events, including Revenue Management Intelligence 2026 and the Scottish Property Podcast.
Contact
Send an enquiry
For short-term rental property managers, serviced apartment operators, and multi-channel accommodation businesses looking for stronger revenue control.
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